Since the merchant handles the transaction, there is normally no customer interaction needed. Of course you may get the odd email asking questions about the product, but under most circumstances there is no need for interaction between you and a potential buyer.
5. You have the option of changing products/programs as you see fit for your particular site or situation. This wouldn?t necessarily be the case if you were promoting your own products. If a certain product is not selling, you can easily exchange it for another, or perhaps even decide to stop promoting it altogether.
In Conclusion:
Affiliate Marketing works because it benefits both the merchant and the marketer.
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